Radio Home of Sudan (El Bayt Al Soudani) is addressed in general to the Sudanese people and cares for the entire Sudanese family in many ways: social, cultural and art. This diversity is the foundation for the delivery of the message to the target audience.
 
Of the main goals of the radio El Bayt Al Soudani is to deepen the concept of the Sudanese culture, and to highlight the moral and material culture. And all of these are in order to create social and self awareness and in addition to technical education for young people and create a market for the announcements and promotions, in addition to create a culture of consumption with awareness.
 
All these objectives make a competition between strong operating radios, and since El Bayt Al Soudani show good values for the listeners, it goes beyond the other Sudanese stations.